I started by researching the Youyoung company’s voice and brand aspirations, identifying how we could best highlight its advantages. Speed, attentiveness, Innovative, dynamic, and approachable one-on-one service became the pillars of the new identity. To bring these qualities to life, I introduced a typography system that felt modern yet personable, alongside a vibrant and versatile color palette that injected energy and left a memorable impression.

Strengthening visual storytelling was key: I proposed bold graphic treatments, lifestyle-driven color applications, and even shoe model renderings as marketing concepts, positioning Youyoung’s products in aspirational and authentic ways. By leading these creative directions, I was able to shape a consistent visual identity that conveyed professionalism, personality, and trust.

The result was more than just marketing materials; it was a cohesive brand presence that allowed Youyoung Textile to communicate with clarity and connect with customers on a deeper, more visual level.